Page 1460 - Church of God Publications

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The schedule for developing the program on T.V. is as
follows:
First, we will begin televising the program on a Los
Angeles UHF station (ultra high frequency) in about two or three
weeks. The same program will be heard also on radio. Many home
T.V. sets are not equipped to tune UHF. We realize that the
viewing audience will be quite small, compared to the regular-
channel stations. Yet, for the start, we feel it better to use
such a station until we become as "professional" through experience
on T.V. as we are on radio. For the present this will be televised
once a week in Los Angeles only.
Second stage: Within about two months we will place an
order for complete COLOR T.V. equipment. This is far more
expensive, and requires a special and larger studio for operation
and production of the programs. This, of course, must be the
finest equipment--otherwise the better stations and/or networks
would never accept our programs.
We expect delivery of this final first-quality
professional equipment about 8 months after placing the order--
probably early next year. By that time, we feel that our T.V.
program will be of a quality acceptable by any station or network.
At that time -somewhere between January and March, we plan to
launch the program Coast to Coast in the United States on 12
stations--leading T.V. stations in such cities as New York,
Philadelphia, Chicago, Cincinnati, St. Louis, Kansas City, Denver,
Houston, Dallas, Seattle, Portland, San Francisco and Los Angeles.
Not necessarily just those cities (I see I listed 13).
Thereafter, we plan to continue gradually adding stations
in other cities, so that the T.V. program of The WORLD TOMORROW
will continue to GROW just as the radio broadcast has done. We
will be working toward a program that will be acceptable to one of
the big Networks--CBS or NBC, and we hope to have it, full color,
on one of these Networks--using the entire Network (Canadian
Network also), by late 1970 or early 1971.
THIS TELEVISION PROGRAM WILL TRIPLE AND QUADRUPLE (or
more) THE PRESENT POWER OF RADIO!
IN ADDITION! We expect soon to start using FULL PAGES in
the mass-circulation LIFE magazine. This magazine already has sent
representatives to our campus, and assure us that they shall be
glad to sell us advertising space for getting our Message to the
MILLIONS of people in America.
Already we are using full page advertising space in the
largest-circulation magazines in South Africa, The Philippines, and
Australia. This will get the Message to many additional millions.
Add this to the power of radio and television--and the constantly
expanding circulation of The PLAIN TRUTH, and we expect to be
reaching 200,000,000 to 300,000,000 people around the world
regularly within a very few years!
And THAT'S MORE PEOPLE THAN THERE ARE, TOTAL, IN THE