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through this great Work. That number GROWS RAPIDLY EVERY YEAR!
It's the most IMPORTANT, and PRECIOUS Work on earth today!
But we have just suffered a MOUNTAINOUS SETBACK! A month
ago I wrote you: "Now is the time when so many FORGET Christ's Work
-- or any gift for Him -- exchanging gifts with relatives and
friends, instead. "Also I wrote: "This is the month, dear
Co-Workers, I have to ask you for EXTRA LIBERAL OFFERINGS -- to
make up for the neglect of so many."
Some of our Co-Workers did make sacrifice and send extra
liberal offerings -- but MOST seemed more indifferent to CHRIST and
HIS WORK'S NEED than ever before! Never, in the past twenty years,
has this great Work suffered such a LETDOWN from Co-Workers as a
whole, as this December!
Co-Workers, WE HAVE TO GET TO OUR KNEES AND CRY OUT TO OUR
LIVING LEADER, JESUS CHRIST, AS NEVER BEFORE! We need to
sacrifice, and try to send in EXTRA LARGE OFFERINGS, as never
before TO MAKE UP FOR THE DECEMBER LETDOWN!
Let me tell you quickly, BRIEFLY, present plans for the
future of this Work!
In order that The WORLD TOMORROW may be able to purchase
time on the SUPERPOWER PRESTIGE STATIONS, we have had to change the
format of the program the past few years. You may not have
realized it, but most of the more IMPORTANT radio stations, with
the biggest listening audiences, will not accept religious
programs. The WORLD TOMORROW has NEVER been like the "RELIGIOUS"
programs in this world. But we have had to make them more
EDUCATIONAL. Also this has given us a FAR GREATER LISTENING
AUDIENCE!
So far, that is fine. But, it does leave something
LACKING. And now I am setting myself to SUPPLY THAT SOMETHING --
if YOU will HELP me with your earnest PRAYERS. For it is going to
be very difficult for me. I NEED YOUR HELP!
This is what I now plan to do: I propose to get back on the
air, regularly, myself, four or five times a week, with REAL BIBLE
PROGRAMS just like I used to broadcast, putting my whole heart into
them! Most of these big prestige stations will not accept many of
the more deeply spiritual and BIBLICAL programs -- but, still,
perhaps 90% of our stations WILL. They still are not, and never
were, "religious" broadcasts in the sense that all others are. But
I know that most of our Co-Workers miss those heart-warming, more
spiritual and purely BIBLICAL programs. I do. My son Garner Ted
would far rather give you that kind of programs -- but the biggest
MOST-LISTENED-TO STATIONS will not -- most of them -- accept them.
So -- what we plan is THIS: I cannot broadcast those more
educational non-religious-sounding programs as well as Ted -- so he
will continue them, seven times a week. And I will try to do four
or five a week, which will be broadcast over as many stations as we
know will accept them. That way, you will probably be able to hear
BOTH -- on different stations!