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every issue; The London Sunday TIMES, half pages twice monthly --
circulation 1 1/2 million copies; The London Sunday EXPRESS, half
pages monthly, circulation over 4 million.
And NOW -- hold your breath! -- FULL PAGES in LIFE
magazine in the U.S., in Ohio, western Pennsylvania, northern West
Virginia, Kentucky and Tennessee; in Texas, New Mexico, Oklahoma,
Kansas, and the regional markets around Kansas City and St. Louis;
and the states of Oregon, Washington, and Idaho. At first our
advertising will appear only in these areas -- but we expect to be
using full pages in the entire North American circulation --
7,200,000 copies. At present our ads will be printed in about
l,800,000 copies of LIFE. The first ad will appear in the August
30th issue, and the second the very next week -- thereafter about
once a month!
In His famous Olivet prophecy, Jesus Christ said this
fast-approaching Great Tribulation will be so terrible that NO
HUMANS WOULD BE LEFT ALIVE, unless God cuts short those days
(Matthew 24:21-22). There are prophecies that indicate (I don't
say make certain) that this WORK OF GOD may have another 3 l/2
years to go -- and THEN the Great Tribulation will strike!
But also it's possible God may cut this Work short SOONER
THAN THAT! Just as Jesus said God will cut short the days of the
Great Tribulation, so He tells us through the Apostle Paul He will
CUT SHORT THIS WORK! Listen! Read it carefully! "For He will
finish the Work, and CUT IT SHORT in righteousness: because a SHORT
WORK will the Lord make upon the earth." (Romans 9:28.) It is a
prophecy for NOW!
Co-Workers, WE NEED TO WAKE UP! It is FAR later than we
think! There is precious little time left! We need to be stirred
-- to be frightened just enough to realize the SERIOUSNESS of the
TIME -- and the SERIOUSNESS of THIS WORK! This is GOD'S DOING! --
not mine! YOU are privileged, as well as I, to have A PART in it!
We need to dedicate ourselves to it, as the MOST IMPORTANT THING
IN OUR LIVES, by far!
The tithes and offerings from our Co-Workers have not been
holding up to quota the past two months. All this big campaign in
advertising space is reaching between 50 and 60 MILLION people
EVERY MONTH! In just the first two weeks -- before most of these
powerful ads got out to be read, IT INCREASED THE NUMBER OF NEW
PLAIN TRUTH READERS BY 35 to 40 THOUSAND. The results are already
O V E R W H E L M I N G ! !
This is the BIGGEST leap forward this Work has ever taken.
This is a greater growth to the Work in SIX WEEKS than ever before
in SIX years!
But -- UNLESS our Co-Workers realize the seriousness --
the URGENCY -- and we all get our shoulders to the wheel, WE MAY
NOT BE ABLE TO KEEP IT GOING! This advertising space was not open
to us before! Now it has all OPENED UP SUDDENLY! I know it means
the living Christ knows the time has come when this world must be
HIT WITH HIS LAST MESSAGE WITH A WALLOP THAT WILL MAKE THE WHOLE