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We had expected perhaps a hundred requests from the people
of India. We had rented a post office box in Bombay, and arranged
for a friend living there (baptized by one of our ministers) to
forward the letters to our office in Sydney, Australia, where all
the Asian editions of The PLAIN TRUTH are printed.
But the first two ads swamped us with TWENTY THOUSAND
requests. We couldn't afford to send such a huge shipment of PLAIN
TRUTHS and other booklets by individual airmail from Australia. To
send the literature by ordinary postage, it would go by ship and
take six to eight weeks for delivery. We had no office staff in
Bombay.
So how did we solve this dilemma? We flew the manager of
our Sydney office to Bombay to study the situation and get all
facts on what could be done; then flew him half way around the
world to Pasadena headquarters, where our executives went into a
huddle. The solution required that we open an office immediately
in Bombay. Who could we send? We had a native citizen of India
here on campus. He is a graduate of Ambassador College. We
arranged for our man from Australia to go to Bombay with him, lease
and establish an office, and make all necessary arrangements with
postal authorities in India.
Our new Bombay office will pick up the mail as it arrives
at the Bombay post office, forward it in bulk to Sydney. The
subscription list will be kept in Sydney. The copies of The PLAIN
TRUTH, and all requested booklets, will be addressed in Sydney,
then shipped by AIRFREIGHT in large bundles, to the new office in
Bombay. They will then be taken to the post office in Bombay, and
mailed from there.
This gives you just a little glimpse into what this big new
advertising impact has done.
Just since you received your June issue of The PLAIN TRUTH
more than a QUARTER MILLION more subscribers have been added to The
PLAIN TRUTH. Tens of thousands of these are in some of the
poverty-stricken, disease-ridden nations of the world such as
India, Malaysia, Indonesia, parts of Africa and Central and South
America.
These new subscribers answered our worldwide advertising
campaign in such major publications as Life, Reader's Digest, TV
Guide, major British newspapers, including London Sunday TIMES,
EXPRESS and others, leading magazines in Australia, South Africa,
the Philippines, Germany, Mexico and many other nations!
And they have stretched our printing capacity and manpower
capability to the utmost. But we're all elated about it!
Think of it!
Just since June, literally dozens of THOUSANDS of human
beings in some of the most wretched places on earth have been
receiving, as a result of this huge, worldwide advertising
campaign, the same fine quality, attractively printed booklets and