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But let me give you the candid answer to these questions
about The PLAIN TRUTH, Ambassador College, and our rather amazing
worldwide operations. You never heard of anything like it before.
By all the criteria of institutional or business experience, it
should never have been possible.
It seems just about everything in this world is commercial,
profit-making, seeking to get. But here is possibly the most
UNIQUE organization in the world. It has directly REVERSED all
concepts of doing things. It has belied all traditional methods of
organizational procedure. Accepted practice seeks to GET. We have
sought to GIVE. Our 36-years' experience has proved the
practicality of that supposedly impractical "platitude": "It is
more blessed to give than to receive."
We have reversed the traditional pattern of magazine
publishing. We set out to do it the way we felt it OUGHT to be
done. No advertising, and consequently no advertising revenue.
Your subscription ALREADY PAID -- you can't pay for your own.
Then there is the worldwide radio and television program,
The WORLD TOMORROW. It purchases more radio time than any other in
the world, more than FIFTY MILLION watts of radio power weekly on
nearly 400 stations worldwide. And with no commercial sponsor to
muzzle us, and never a request for financial support on any
program.
Truly it seems like "Mission Impossible" accomplished!
Nothing like it has been done before. Yet it happened --
and is happening!
How did it all start? In my early business life I was
assigned, on the editorial staff of a national trade journal, to
travel over the United States studying business and social
conditions. I pioneered in making scientific surveys -- samplings
based on the law-of-average principle to obtain, tabulate and
classify the facts. I learned that people generally are not happy.
Life is not lived in its fullness, as it ought to be
Later, I learned WHY. It seems all systems in this world
are based and operated on the "GET" principle. The "SUCCESSFUL"
in the world seemed to be those who accumulated the most money. I
knew scores and scores of millionaires, and I learned that money
cannot buy happiness. Not that financial prosperity is wrong --
but it is not the SOURCE of the full, happy, abundant life!
I learned there are TWO opposite WAYS or philosophies of
life.
I state them simply: the one is the way of GET, the other
of GIVE. The one is wholly self-concern, getting the best of every
deal, giving the other the worst of it. The other way is outgoing
concern for others equal to that for self. The one way is
competition, the other cooperation. The one is "BE served," the
other is serving, helping, sharing.