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AMBASSADOR COLLEGE
PASADENA, CALIFORNIA
HERBERT W. ARMSTRONG, Chairman
Publisher of The PLAIN TRUTH Magazine
EXTENSION DEPARTMENT
An educational service at all levels
for all people worldwide
January 31, 1972
Dear Inner Family of Co-Workers:
Here we are at the SHORTEST month of the year. That
makes it financially difficult, for we have a FULL MONTH'S bills
to meet, but fewer days for receiving tithes and offerings --
though we DO get one extra DAY this February, since it is another
leap year.
Giant doors are opening before us now, it seems, more
than ever before. On January 7th, the MOST POWERFUL DOOR in the
history of this Work -- of 38 years! -- suddenly opened. Reader's
Digest opened their advertising pages to us IN THE ENTIRE UNITED
STATES circulation -- LARGEST OF ANY MAGAZINE IN THE WORLD,
17,750,000 copies monthly -- a readership of 50 to 70 MILLION
people -- more than 1/4 of the entire U.S. population. The first
TWO PAGE ad will appear in one half of that vast circulation in
the APRIL number -- the same two page ad will appear in the other
half of that circulation in May.
For years we have purchased double page space in the
foreign editions of Reader's Digest around the world, but never
before was the tremendous U.S. edition open to us!
On that same day, we received from our bankers the signed,
sealed and delivered long-term insurance company financing for
80% of the superb new auditorium on the campus in Pasadena. IT
IS NOW UNDER ACTUAL CONSTRUCTION! Since, besides being the college
auditorium and concert hall, it will serve also, TO US, to honor
God at His present Headquarters of His Work at Pasadena, we were
especially elated. The remaining 20% of the cost is ON HAND IN
BANKS IN CASH -- received and accumulated from a special building
fund sent in by our Co-Workers. So the financing is now 100% --
although, month-by-month over many years we shall have to pay off
the 80% long-term financing.
Recently one of the very great radio stations in the U.S.,
KOA, Denver, opened EXCELLENT TIME to The WORLD TOMORROW broad-
cast -- 7:30 every evening (heard over several states six months
of the year) and the TV program will now be on that station at
12:00 noon SUNDAYS.
Just the other day, the MOST POWERFUL, NUMBER ONE RATED
independent TV station in the U.S. -- WOR, New York, opened PRIME
TIME to our TV program -- 10:00 p.m. Sunday nights, beginning