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standing that they may be prepared soon to accept "message ads"
-- that is, those that appear in the form of an article, but with
the word in italics, at the top of each page: "Advertisement,"
showing that the message is sponsored by the purchaser of that
space, and not by Reader's Digest. That would get the Message
before 50 to 70 million readers -- approximately one-fourth of
the entire population of the United States!! And, if you
eliminate children under 16, it would mean about one in every
three!
Can you IMAGINE what a tremendous readership that is?
Perhaps this will help you understand what I meant when I said
that this is the GREATEST DOOR EVER OPENED TO THIS WORK!
Another tremendous leap ahead. That, and other changing
conditions, have now made it possible to COMBINE The PLAIN TRUTH
and TOMORROW'S WORLD, beginning with the coming May number.
TOMORROW'S WORLD has grown to a circulation of more than 800,000
copies. But The PLAIN TRUTH has grown to more than 2,100,000
copies -- and this means the kind of articles appearing in
TOMORROW'S WORLD can now be given the great MASS-circulation of
more than TWO MILLION COPIES, or a readership of some SIX or
SEVEN MILLION.
But, of course, the messages in Reader's Digest will have
the BIGGEST circulation of ANY magazine, by far -- a readership
of from FIFTY to SEVENTY MILLION PEOPLE. Or, almost TEN TIMES
the huge mass-circulation of our own PLAIN TRUTH!!! In addition,
the ads in Reader's Digest will make a considerable INCREASE in
the circulation of The PLAIN TRUTH!
After being off the air, myself, for about TEN YEARS, I
am now back on, and the initial response has been encouraging
beyond expectations. After being off so long, I almost dreaded
getting before a microphone again. But now that the "ice is
broken" so to speak, I am really enjoying it -- and I feel I
have some vitally important messages coming in the next few
months.
In every way, God's great Work is leaping ahead now, with
renewed energy and enthusiasm -- BIGGER THAN EVER.
Yes, as I said a month ago, "ALL systems are GO!!"
Yet, I have to remind you that the Work can GO only as
fast as you Co-Workers do your part liberally, according as God
has prospered and made possible. The financial need was never
so great -- and never more URGENT!
THANK YOU, from the heart -- and yet, we should ALL of
us be thankful that the Great Creator of all allows us to have
a part in His GREAT WORK WORLDWIDE!
With deep love, in Christ's name,
Herbert W. Armstrong