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every 2 2/3 years! It means multiplying itself in size and impact
eight times over every eight years -- a growth of 64 times every
16 years -- and multiplying itself 4,096 times in 32 years!
Most, if not all, major corporate institutions began with
sizeable capital. But this worldwide activity started GIVING God's
Truth (reversing objectives and procedures) with absolutely no
financial capital!
The few mistakes that have been made by lowly humans are
as NOTHING compared to THE GREAT ACCOMPLISHMENTS! The GREAT
COMMISSION has been GETTING DONE -- at a rate of GROWTH that
surely is without parallel!
So let's get our eyes focused on the BIG THING! God's
Work is GETTING DONE! No one else is getting out the Gospel of
CHRIST -- the Gospel HE PROCLAIMED -- the Gospel of the KINGDOM
OF GOD -- to the whole world!
And now -- let me tell you of the NEW and ENLARGED
activities!
For some few months now, we have been testing out a NEW
MEANS of getting out the Gospel. We have been testing it first
in Britain, and now more recently in Europe.
That is by putting The PLAIN TRUTH on the newsstands! It
was a real problem, at first. How could we avoid putting a price
on it? And, to put a price on it would bring many complications,
and depart from the policy of NEVER SELLING THE GOSPEL.
We finally worked out a program, in which the British news
dealers cooperated with us. We put a paper band around each copy,
with words to this effect: "THIS IS YOUR COPY -- already paid --
no price to you. Look it over. If you like it, TAKE IT WITH YOU'"
This new way of reaching people is proving HIGHLY
SUCCESSFUL! When we run ads in other magazines, we can only tell
them ABOUT The PLAIN TRUTH, and ask them to write in for it. On
the newsstands, they pick it up, hold it in their hands, LOOK
THROUGH IT. It's already in their hands. No effort. No going to
the trouble of writing in for it. Of course we do have to pay the
news dealers a certain small price for each copy taken. Inside
is a coupon readers can mail in if they want to subscribe and have
a year's subscription come free by mail. And we are getting mail
subscribers for less money, per new subscriber, than by any other
method so far -- BESIDES those who continue taking it every month
off the newsstand.
I hope that soon we may use this method in the United
States.
Let me give you the figures on results so far:
In the United Kingdom, we now have from newsstands 100,145
subscribers by mail, plus 68,129 monthly on newsstands -- total
168,274 copies -- a readership estimated at over a half million