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Church, than official governments. In any event, these meetings
are paving the way to hold large-scale meetings for the public in
these nations, where I will be enabled to get to them THE GOSPEL
that has been suppressed since the first century -- and right now
THAT IS THE BIG THING!
I am scheduled to have meetings also this trip with the
King of Nepal, and the King of Thailand, with whom we are
cooperating in their programs for educating their mountain people.
We will stop off in Saigon, to arrange with President Thieu, in
person, for my first big meeting in these foreign capitals of the
world -- TO PREACH CHRIST'S own GOSPEL to those who have NEVER
HEARD IT. We are hoping for a turnout of THOUSANDS there, next
February.
The immediate and long-term future of the Work looks more
and more encouraging all the time.
Take the TELEVISION campaign. We started the DAILY color
TV programs a year ago. To obtain a fixed every day time slot so
listeners could see the program at the same time every day, we had
to take mostly early morning time -- as early as 6:30, some
stations 7:00, some 8:00 or 8:30. Some said "NO one will be
viewing TV at that hour." I told you how, in starting the whole
Work on radio, I not only had to start with a poor time, but on
little small-power stations. But THE PROGRAM BUILT AN AUDIENCE --
it BUILT THE WORK. TV is FAR more effective than radio. I told
you it would BUILD AN AUDIENCE, a year ago. Some scoffers said it
would not. BUT IT DID, in an almost sensational way!
Some 26 or 27 TV channels carried the program daily.
About twice that number carried it only WEEKLY. By this past
spring those few TV channels were bringing more mail response than
all 300 or more radio stations! THAT IS THE FACT -- not opinion!
The TV programs were beginning to BREAK ALL RECORDS for mail from
new listeners or viewers!
This past summer, when so many television programs go off
the air for the summer, we took the daily programs off, continuing
all the weekly programs -- but what money we saved went into full
one-hour summer SPECIAL programs. Thousands of you Co-Workers were
able to see these full one-hour programs, and thousands have
written of how they were inspired and encouraged to see a really
strong sermon go before the general public in such a way. The
"WATS" telephone line at Pasadena has been ringing steadily all
summer, as viewers telephoned in their request for literature, or
requesting a visit from a minister.
Now we are starting the new season on TELEVISION. The
daily telecasting is going back on -- some splendid new stations,
splendid new coverage.
And now -- NEW THINGS ON RADIO!
In Australia we have been able to buy prime time for new
5-minute programs. These have pulled increased mail at lower cost
per letter than the 30-minute programs at a poorer time. Now we