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The WORLD TOMORROW
A WORLDWIDE BROADCAST
HERBERT W. ARMSTRONG
Proclaims to the World the
GOOD NEWS OF THE WORLD TOMORROW
BOX 111, Pasadena, Calif. 91109
Publishing:
The PLAIN TRUTH
a Magazine of UNDERSTANDING
January 24, 1961
Dear Co-Workers with Christ:
It has happened before -- I suppose we may have to face it
again -- it is disheartening, and unpleasant for me to write -- but
THIS HAS TO BE AN URGENT EMERGENCY LETTER!
The very work of God -- the most important activity on
earth -- needs immediate HELP from YOU! I have just now been
absolutely stunned to learn that, here at the world-headquarters of
GOD'S WORK on earth, the business office was unable to write out
the week's salary checks last Friday for our hundreds of workers!
I have written you of how wonderfully God has blessed and
advanced His work. This is my first letter to you in this new year
of 1961. In the year just closed, 30% more people HEARD the
powerful TRUE Gospel of Jesus Christ than any year before. 30%
more were converted and baptized. 30% more requested, and now
receive every month, the PLAIN TRUTH. The new college was started
in England. Three sustained evangelistic campaigns were held in
England -- in Bristol, in Birmingham, and in Manchester -- with
scores of conversions. NEW editions of the PLAIN TRUTH began
overseas -- the British and European edition, now printed in
London; and the Australian edition printed in Melbourne. The PLAIN
TRUTH circulation is now around 285,000 copies -- climbing rapidly
toward 300,000. This past year we began sending the Gospel Message
powerfully in print, in TWO PAGES per issue, in the British,
Australian, and New Zealand editions of READER'S DIGEST, and now,
at last, God has opened a door before us for this year, of using
two pages every issue in the UNITED STATES editions of Reader's
Digest. This is the largest circulating magazine on earth. One-
fifth of all adult people in Britain read it. Probable more than
a fifth of all adults in the United States read it. But we have
not had a trained staff large enough to open, read, channel, and
answer the overwhelming flood of letters that will come in from
the United States edition. But now, at last, it is possible to
purchase the two pages of space in Reader's Digest for ONE SECTION
of the United States at a time -- either the Pacific Coast edition,
or the Middle-West edition, the Texas edition, the South-East
edition, or the North Atlantic edition. By adding these one at a
time, the way at last is open. THIS HAS BEEN A GOAL OF MINE FOR
YEARS! Yet I am not the head of this work -- JESUS CHRIST is, and
we can move forward only as CHRIST opens the doors.