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PASTOR GENERAL'S REPORT, May 2, 1980
Page 2
This year there will be long-lasting benefits for the students who are
selected to attend that should be profitable to each of their local
churches. Campers who return to their local churches can hopefully be
used as examples and aides in the local area. We would like to ask each
of you ministers to encourage any members who possibly can to send their
youngsters to SEP. College staff and faculty will be looking for prospec
tive AC students, and the youth of God's church will once again be profit
ing greatly from SEP.
We would like to thank all of you ministers and would like to have you
thank the members in your congregations for giving us the suggestions and
help th�t will make SEP the West Point for God's youth!
PLEASE READ THE ABOVE SEP REPORT
TO YOUR RESPECTIVE CONGREGATIONS
News From the Work In Britain
Ads in U.K. and Eire continue to pull well. To date, over 20 separate
newspapers in the U.K. and Eire have carried our new ad. This represents
a combined circulation of over 18 million copies.
Though 80% of the exposure has been in the national dailies, included in
these figures are several smaller regional newspapers. Although this
regional approach is effective, we do find that keeping track of the
larger numbers of separate newspapers involved does complicate the entire
operation. For this reason, we currently feel that the main thrust of our
advertising will remain in the large circulation national papers.
Ad Campaign Begins in Scandinavia: Thursday, April 10 saw the beginning
of the new advertising program in Scandinavia. It began with an English
ad placed in the Norwegian newspaper, "Aftenposten." During that week the
same ad appeared in "Dagens Nyheter," a Swedish paper. And the following
week it appeared in Helsingen Sanomat (Finland) and Politiken (Denmark).
Though adapted for the Scandinavian countries, the ad follows the same
overall approach and layout that has been tested in several British news
papers. Replies are just beginning to come in.
Other English Language Ad Campaigns: Numbers of people on the continent
and in the Middle East speak English with a great degree of fluency. To
bring these people in contact with an offer of the English language Plain
Truth, we intend to try three avenues:
First, a number of ads are already booked in Cyprus, Gibraltar,
Greece and the Middle East. These, we hope to extend. We are
also looking at the Atlantic editions of some of the higher market
international publications--such as Time, Newsweek, and the Economist.
Second, a new leaflet has just been designed, which will be used
in direct mail shots.