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PASTOR GENERAL'S
REPORT
TO THE MINISTRY OF THE
WORLDWIDE CHURCH OF GOD
VOL.2, N0.35
PASADENA, CALIFORNIA
AUGUST 29, 1980
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HOW DIFFERENT IS THE FEAST!
by
Herbert W. Armstrong
The 1980 Feast of Tabernacles is almost upon us. Feast fever is
mounting! In many ways it should be the greatest ever!
On the Feast of Trumpets, I plan to speak by live transmission onto
large movie screens at the auditorium and gymnasium in Pasadena from my
new office in Tucson. I will speak at ALL Feast sites worldwide on
opening night of the Feast of Tabernacles, by prerecorded film.
On opening day of the Feast--the first Holy Day, it is planned for
me to speak LIVE from the Tucson Community Center, by TV satellite, world
wide. Also again on the final GREAT DAY. God has provided breathtaking
facilities for His Work and His Church of today!
You will notice, in a co-worker letter going out today, the mention
of the new FULL-PAGE AD CAMPAIGN now started in metropolitan newspapers.
It is spearheaded by the most prestigious newspapers--as well as the
largest in circulation--the New York TIMES and Los Angeles TIMES. And
now soon, the Wall Street Journal (with even larger circulation), which
gives national coverage reaching the nation's LEADERS in business, in
dustry, finance and education. Also such newspapers, so far, as the San
Francisco Chronicle, Sacramento Bee, Pasadena Star-News. Others hopefully
may be added--such as the Chicago Tribune, Cleveland PLAIN DEALER, Detroit
FREE-PRESS, Washington POST, Atlanta CONSTITUTION, Louisville COURIER,
Kansas City STAR, Des Moines REGISTER (I was once urged to become its
Advertising Manager), Portland OREGONIAN, Dallas TIMES-HERALD--to name a
few of the nations most PRESTIGIOUS newspapers.
When I was diligently learning an advertising writing style, there
was no radio, or TV. Nearly all advertising was placed in newspapers,
magazines, trade journals. Of course there was direct mail, and there
were billboards and streetcar cards. But nothing like TV commercials
which have sent many newspapers to the graveyard.
But my specialty was "educational advertising," rather than "general
publicity." We termed the advertising of convenience goods--such as
toothpaste, soap, groceries, tobacco, cigarettes--"convenience goods."
The advertising of such products did not need to create desire or build
a market--merely to popularize a NAME so purchasers would call for the
advertised brand instead of some other. such ads required few words-
just display and constant repetition of the brand NAME!
But my training was largely in the field of goods or services where
DESIRE had to be created or public HABITS changed. This required MORE