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PASTOR GENERAL
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S REPORT, March 20, 1981
International News
Spanish Area Progress During several months last year a concerted effort
was made to design ads for the back cover of the Spanish PV (PT) especially
attuned to the Spanish-speaking world. These ads brought overwhelming
response--two, three, even four times more than usual. For example, the
June back cover ad offering the Correspondence Course brought over 3,700
responses, or 5.3 percent of the PV subscribers that issue. Likewise, an
ad in the August La PURA VERDAD for the reprint article, "How to Talk to
Your Children about Sex," drew a 5.5 percent response.
Goals for boosting PV circulation in large Spanish-speaking countries
where the past years there have been very few subscribers are surpassing
expectations. Spain, with only 800 subscribers last October, now has
5,200 PV's arriving every issue; the eventual goal for 1981 is 9,000.
Argentina had about 1,000 subscribers last August--circulation has risen
to over 6,100. The dedicated work of local brethren in maintaining the
cardholder program, newspaper advertising and other methods have combined
to achieve these goals.
One last note: the July 1980 PV contained Mr. Armstrong
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s "Personal"
column in which he admonished readers to encourage others to ask for a
free subscription. A card was inserted into that same issue offering a
free sutscription to readers (but non-subscribers). From this one issue
over 5,000 subscribers were added--a response of 12 percent! When Mr.
Armstrong speaks, people listen!
To date, 87,373 people subscribe to La PURA VERDAD around the world-
over 13,400 have been added in two months.
Canadian Report After a slower than usual start to the new year, Feb
ruary's report indicates an upturn in reader and member/co-worker involve
ment.
Response
to Mr. Armstrong's powerful co-worker letter detailing the needs
in God's Work has been most encouraging. The income surged late in the
month to give a 29.6% increase over last year
1
s February income. The
year-to-date income figure stands at an increase of 20.4%.
Requests and comments as a result of running a selection of Mr. Armtrong's
full-page ads from the Wall Street Journal was the dominant feature of
incoming mail. There is no doubt that a greater awareness of God's Work
and Apostle exists in Canada now that the series of ads has been completed.
An extensive media review is underway here
in
Vancouver to make sure that
wise use is made of the funds God makes available. Better television and
radio opportunities are being sought as renewal of contract time nears.
Appreciation for Ministerial Refreshing Program
Dear Mr. Armstrong and refreshing program staff:
The highlight of the eighth session of the Ministerial Refreshing
Program (and there were many) was hearing Mr. Armstrong deliver
his "Congress of Ministers" address on February 25th. Mr. Armstrong
radiated confidence, warmth, and a sense of urgency which elec
trified all who heard him speak. I certainly count it a blessing
to have heard him that day and was inspired by his message.
(Continued on page 4)