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PASTOR GENERAL'S REPORT, JULY 16, 1982
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year to date are up 651 on the same period last year! Sixteen new PM's were
added in June, a trend which promises well for the future.
Australia Mr. Richard Rice, Director of the Mail Processing Centre at
Pasadena, accompanied by Mr. Ron Urwiller of the MPC International Mail
Centre and Mr. Sam Lennon from Data Processing, arrived in Australia June
14 and spent three days with Regional Director Mr. Bob Morton and the office
staff, covering all aspects of mail processing standards and office proce
dures.
Mr. Rice said that their visits to regional offices were at Mr. Armstrong's
request to help standardize, where possible, mail processing operations on
a worldwide basis.
The lectures and discussions led by Mr. Rice were most helpful as the impor
tant principles of proper supervision and office procedures which Mr.
Armstrong has taught over the years were explained. The example of cour
tesy, dedication, and attitude of service expressed by Mr. Rice and the
headquarters staff with him left a lasting impression on the office person
nel in Australia.
Mr. Rice�and Mr. Orwiller flew to Sydney on Friday, June 18, and were given
a guided· tour of the city, while Mr. Lennon remained at the office for
further discussions on data processing procedures. The next day, Sabbath
of June 19, Mr. Rice addressed a combined meeting of 635 brethren from the
Sydney North, Sydney South, Wollongong and Blaxland Churches. The group
returned to Pasadena on Sunday, June 20.
Media: Results from our media coverage for the first six months of 1982 are
very encouraging. Television, radio, newsstands, ads in TV WEEK magazine
and insert cards in The PLAIN TRUTH have brought in 20,032 new subscription
requests. This is a 303.61 increase in new subscribers over the same period
last year.
The newsstand program continues to be one of the most effective tools in
placing The PLAIN TRUTH in the hands of potential subscribers. Up to the
end of June this year, 8,891 newsstand readers had written in asking to be
placed on the mailing list.
This is a 201.91 increase in newsstand
responses compared to the first six months of 1981.
The World Tomorrow telecast is also bringing in a steady stream of requests
each week. Since January, 2,469 viewers have responded to the telecast and
have been added to The PLAIN TRUTH mailing list. This represents an 80.2%
increase in letters from viewers over the first half of 1981.
!Jll
During the months of March through May, a four-color, stitch-in card offer
ing a free subscription to The PLAIN TROTH magazine was inserted into six
issues of the nationwide magazine, TV WEEK. The circulation of these six
issues amounted to 1,245,000 copies. So far, 7,439 people have returned
the cards and are now receiving The PLAIN TRUTH regularly. The result from
this advertising program has been lower than anticipated, as responses
recorded in other countries for the same or similar insert have been much
higher. This lower response may be due to the historical background of the
Australian people. Religion has not played a significant part in the his
tory of this country, and so the people today are somewhat reserved towards
responding to advertisements from religious organizations.