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PASTOR GENERAL'S
REPORT
TO THE MINISTRY OF THE
WORLDWIDE CHURCH OF GOO
VOL.4, N0.45
PASADENA,
CALIFORNIA
FROM MINISTERIAL SERVICES
International News
NOVEMBER 26, 1982
Canada October saw an increase in the income of 4.7% over the corresponding
period of a year ago. The year-to-date figure stands at a plus 13.4%.
We received 47,588 pieces of mail in October. This is an increase of 42.5%
over last year.
Listed below are new radio stations over which the broadcast will be aired
in Canada starting late November:
Caraquet, Gloucester, N.S. (French), CJVA-AM, Sun. @ 10:15 a.m.
Sudbury, Ont., CJMX-FM, 105.0, Sun.@ 7:30 a.m.
Edmundston, Madawaska, N.B. (French), CJEM/CKMV, 570, Sun. @ 8:35 a.m.
Sault Ste. Marie, Ont., CJQM·FM, 104, M-F@ 10:30 p.m.
Sault Ste. Marie, Ont., CKCY-AM, 920, Sun.@ 10:30 p.m.
Charlottetown, P.E.I., CHIN, 1190, M-F, 10:00 p.rn.
Edmonton, Alta., CHED, 630, Sun.@ 6:30 a.m.
Espanola, Ont., CKNS, M-F@ 10:30 p.m.
The first returns from our newspaper insert campaign are now coming through
the mail. The preliminary results are quite encouraging--we received over
4,000 responses in two days! We are hoping to boost our PLAIN TRUTH mailing
list by 30% which translates into approximately 70,000 new subscribers.
In October the final decision was made to move the printing of The PLAIN
· TRUTH from Donnelley's in the United States to Lawson Graphics in Winnipeg,
Manitoba. The transfer will begin with the printing in January of the March
issue. A savings of at least $90,000 per year will be realized by this
move.
U.K. & Eire PLAIN TRUTH subscriber circulation in the United Kingdom is now
at about 80,000--the highest for eight years, and almost double what it was
in 1977. The newsstand circulation is steady at 50,000 magazines--40,000
in London and 10,000 in Birmingham--averaging a two to three percent
response for new subscribers, which means over 10,000 new subscribers added
so far th�s year. Our advertising campaign featuring Mr. Armstrong's two
advertisements headlined respectively, "How will you survive World War
III?
11
and "The Peril to your life grows," has so far added 24,000
subscribers.
Mail is up nine percent so far this year and the amount of literature mailed
out increased 27.7%.
Mr. Armstrong's summer semiannual letter pulled
approximately a 13% response. Mail income is up five percent year to date.
Scandinavia Though circulation has dropped back from the late 1981 level
to around 10,000 due to the delayed start of the advertising programme, a