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PASTOR GENERAL'S
REPoRT
TO THE MINISTRY OF THE
WORLDWIDE CHURCH OF GOD
VOL. 5, NO. 3
PASADENA, CALIFORNIA
FROM MINISTERIAL SERVICES
International News
JANUARY 21, 1983
Year-end Report From Canada Another year has come and gone. 1982 was a
very fine year for God's Work in Canada, and it ended with a bang. December
was a record month for incorne--the first month ever with over $1 million
income (we had over $1 million in August, 1981, but that was two months'
income corning in after the postal strike, so it was abnormal). The increase
over December of 1981 was 18.1% and brought our year-to-date increase just
.1% short of 14%. We are very pleased with this considering the state of
the economy right now.
Records were also set in other areas. Mail processed was an all-time re
cord. We processed 527,960 pieces of mail in 1982, which was a 79.2% in
crease over 1981 and the highest since the Work was started here back in
1961. In 1982 we mailed out 1,499,057 pieces of literature, which was a
33.8% increase over the previous year. The top two booklets requested were
U.S. AND BRITAIN IN PROPHECY (43,152) and NEVER BEFORE UNDERSTOOD: WHY
HUMANITY CANNOT SOLVE ITS EVILS (40.
,404). THE PLAIN TRUTH ABOUT CHRISTMAS
was next with 20,607.
In the media area, here is the breakdown of the percentages of advertising
responses to total advertisements received from the various advertisements
and electronic media:
Space Ads (magazine advertising)
Radio Mail
Television Mail
Unknown Radio/TV
PT Newsstands
PT Gift Subscriptions
PT Newspaper Inserts
Card Holder Program
Waiting Room Program
PT Subscription Blow-in Cards
Miscellaneous
Percentages of
Total Ad Responses
18.0
0.8
3.2
1.4
16.3
0.1
31.0
0.4
5.0
11.1
12.7
PLAIN TRUTH circulation as of the year's end stood at 207,511 English and
76,377 French.
Newsstand copies for the February, 1983 issue will be
300,000 English and 35,000 French.
At the end of 1982, total GOOD NEWS circulation was 13,257 English, 156
French and YOUTH 82 circulation was 5,343 English, 145 French.
New PT
subscribers added in 1982 totaled 111,574 English, 52,140 French. A total
of 3,840 new GN readers were added in 1982. Also, since the international
GOOD NEWS was started, the French circulation in Canada gained 1,201
readers.