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PASTOR GENERAL'S REPORT, JULY 22, 1983
PAGE 2
Not only are the facilities in Hoogeveen the best compared to what we had
seen elsewhere, the rental costs are also considerably less.
While dis
cussing the contract for 1983 the management also gave us the option for use
of the building in 1984.
Did God cause a well-known regional trade fair to reschedule in order to
provide the right Feast site for His people in this part of the world? We
happen to think so.
New Zealand Report Despite a continuing wage freeze in New Zealand, Christ
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here with a very fine 25.5% increase in income over June
last year. The year-to-date figure halfway through 1983 stands at a solid
18.3%.
At this point, our PLAIN TRUTH circulation is running at about the same
level as last year. GOOD NEWS circulation is currently up by 100% over the
same time last year, with over 1,000 new GOOD NEWS subscribers having been
added so far this year. YOUTH 83 circulation is also up by 100% over the
same time last year--over 1,500 YOUTH 83 subscribers have been added in the
last 12 months.
The BIBLE CORRESPONDENCE COURSE has been advertised heavily lately, and
we've added almost 2,000 new students this year. The quality and depth of
the material covered in the course has given rise to many fine, positive
comments.
June saw our first ad in READER'S DIGEST in ten years.
Responses to
READER'S DIGEST ads back in the 1960s were the primary factor leading to the'
opening of the Auckland Office in 1968. We are pleased to again be using a
medium which contributed so greatly in building God's Work in this part of
the world. Three hundred sixty-one responses came in during the month, and
more will continue to be received for some time into the future. When these
responses are added to the responses for newsstands and various other
promotions, over 1,000 new ad responses were received during June--all
representing brand new PLAIN TRUTH subscribers.
French Area Progress La PURE VERITE subscription list has passed 150,000
for an historic high of 151,169 subscribers. In the six months from January
to June 1983, we've added 38,041 new people to the worldwide French and
French Canadian files.
Our most successful source of attracting new people has been
newspaper inserts, accounting for 26% of all the new adds. The
which a glossy stitch-in flyer was used to our best advantage
ACTUELLES, a weekly review read by the business community.
majority of the response now received, we've had six percent of
ACTUELLES readers write in for a PV subscription!
magazine or
magazine in
was VALEURS
With the
the VALEURS
The next most important source of new adds was the blow-in or stitch-in
cards inserted in copies of La PURE VERITE addressed to subscribers. These
accounted for 16% of our new adds. The space advertising response percent
age, including the French versions of READER'S DIGEST, is 13%. Newsstands
brought in 11% of the total while radio and TV, mostly Radio Luxembourg and
RTL TV in Belgium, contributed 10%. The remaining 24% came from miscel
laneous sources, with special note to be made of several fair booth-type
operations at several exhibitions in the Paris and Rauen areas.