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PASTOR GENERAL'S
REPoRT
TO THE MINISTRY OF THE
WORLDWIDE CHURCH OF GOD
VOL.5, N0.30
PASADENA, CALIFORNIA
PUBLISHING SERVICES UPDATE
Supermarket Program Expands!
JULY 29, 1983
Mr. Armstrong has recently approved the expansion of the Supermarket Pro
gram (originally introduced in the New York City area) to include the addi
tional 3,500 supermarkets now available to the Work across the country.
Mr. Armstrong once again told us he felt this was one of the greatest doors
that has ever opened to God's Work!
A letter from our Circulation Department will soon be arriving explaining
the program to each of you who will be involved. This dramatic increase in
PLAIN TRUTH circulation and exposure does bring with it the need to plan
even more carefully than before. We need your urgent and immediate assist
ance in the planning of PT usage in our present programs.
If you have not already done so, please send us your Monthly Coordinator's
Report showing how many newsstand PT cop[es you have left over from pre
vious issues. This is extremely important in helping us assess the number
of magazines that are available for redistribution through some of the
doors that are now opening .for God's Work.
In addition to the expansion of the Supermarket Program, many new lighted
display islands have suddenly become available to God's Work in key loca
tions for the first time. Major airports all over the country are now open
ing up--Kennedy (New York), O'Hare (Chicago), Washington D.C., Philadel
phia, Boston, Dallas/Ft. Worth, Detroit and Cleveland--to name a few.
Since these locations are prime advertising areas that normally are tied up
for three to five years, the opening up of these display islands for PLAIN
TRUTH distribution is a rather remarkable and miraculous event. With these
additional outlets, worldwide PT circulation will now exceed six million
copies for the first time in the Church's history!
�-
--Ray Wright, Publishing Services
FROM MINISTERIAL SERVICES
International News
Southern Africa Report There is much good news and much to be thankful for.
We don't have electronic media, but by using our two main doors--adver
tising and newsstands--God's Work is being done and blessed.
The PLAIN TRUTH subscriber list is now 111,000, with an additional 43,000
being distributed on newsstands. Since the beginning of this year we have
added 40,194 new subscribers. This compares very favorably with 1982 when
for the whole year we added 62,000.
We have an ongoing renewal program whereby those not responding by the
third letter are dropped from the subscriber list. Those thus dropped have
received 12 issues of the magazine. Our current renewal rate is 53%.