Basic HTML Version
PAGE 2
PASTOR GENERAL'S REPORT, NOVEMBER 23, 1983
Final responses from Australian PLAIN TRUTH subscribers to Mr. Armstrong's
May, 1983 semiannual letter have now been received. Readers responding to
Mr. Armstrong's offer of free literature totaled 6,318--10.8% of the
mailing list. Of the four booklets offered, ARE WE LIVING IN THE LAST DAYS?
was most often requested.
Response from Asia to Mr. Armstrong's letter will continue to come in for
some months yet. So far 9,235 requests have been received, representing
22.5% of the mailing list.
Income for the month of October registered an excellent 29% increase over
the same month last year. However, this fine increase is partly due to the
carry-over into October of income received during the Feast of Tabernacles
which fell at the end of September.
Our year-to-date increase in income
now stands at 10.5%.
Advertisements offering The PLAIN TRUTH were placed this month in four
leading magazines--WOMAN'S DAY, NEW IDEA, THE BULLETIN and NEWSWEEK. This
is part of our ongoing program to increase PLAIN TRUTH circulation in
Australia.
Responses to these advertisements are now beginning to come
in.
Also this month, the first of a series of advertisements pointing viewers
to "The WORLD TOMORROW" telecast appeared nationwide in TV WEEK magazine.
These advertisements are designed to make the viewing public more aware of
Mr. Armstrong's program and local viewing times.
Shortly after the Feast we had the pleasure of a visit from Mr. David Hulme,
Director of Media Purchasing for God's Church. He and Regional Director
Bob Morton met with our media agents in Sydney to discuss plans for future
advertising in this country.
Canadian Report October has been an excellent month for the Church finan
cially.
The combined incomes of September and October have brought the
year-to-date increase to 13.9%.
If we can maintain this percentage of
growth through the remainder of the year, it wi11 ensure us a healthy
position beginning the 1984 calendar year.
October saw next year's budget drawn up. Most areas of the budget were in
creased in expectation of growth. Unfortunately, we will not be able to
assist as substantially in the International area as in previous years.
Even with this reduction we will still pour back 63.7% of all income re
ceived into the "First Commission."
September/October mail figures are as follows:
Total Incoming Mail
Total Outgoing Mail
81,651 (plus 9.5%)
208,251 (minus 27.2%)
During the corresponding period last year we mailed out Mr. Armstrong's
semiannual letter, thus the minus figure in outgoing mail.
First responses to the Direct Mail Program began to trickle in towards the
end of October. The real flood of responses is expected to arrive during
the second and third weeks of November, when an estimated 10,000 per week
will pour in through the mail. We will need a number of part-time helpers
to assist us in processing this surge in workload.