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PASTOR GENERAL'S
REPORT
TO THE MINISTRY OF THE
WORLDWIDE CHURCH OF GOD
VOL. 5 , NO. 4 7
MEDIA PURCHASING UPDATE
PASADENA. CALIFORNIA
Rationalizing U.S. Media Coverage
DECEMBER 23, 1983
In a recent meeting with several department heads, Mr. Armstrong made some
far-reaching decisions regarding circulation policies, newsstand programs
and radio coverage. This report will deal with changes in radio coverage
and their impact on newsstand activities in the United States.
For some time now, Mr. Armstrong has been aware of the shift that has taken
place in radio audiences in recent years. In our meeting, we were able to
document which radio stations are still producing results and several that
are not. We found that we could cut 30% of our stations and maintain 80% of
our response and save approximately $1.5 million per year. Mr. Armstrong
decided to do so and reallocate the funds to more television and a six-month
extension of the PT supermarket newsstand program.
Mr. Armstrong realized, of course, that some listeners would be dis
appointed by this reduction in radio. Accordingly, he also approved a cas
sette distribution to co-workers on request and a church library cassette
distribution for members. (Mr. Larry Omasta will have more details on this
later--the project will begin in the spring of 1984.) By making available
selected series of existing radio programs, we will be able to serve those
individuals who would otherwise miss hearing the broadcasts. The changes
in radio coverage will begin to take effect in the last week of December.
Meanwhile, television coverage continues to be enhanced. This week we were
able to add WPIX channel 11 in New York at 7:30 a.m. Sundays. This in
dependent station is cabled to five million homes throughout New York state
and surrounding states.
Additionally, we were upgraded in Jackson,
Mississippi, from 7 a.m. Sunday on a UHF station to 9:30 a.m. Sunday on
NBC's channel 3, WLBT.
International Media
On a recent trip to Europe, time improvements were made on RTL-TV (Luxem
bourg) where we air a French-subtitled version of "The WORLD TOMORROW."
The program will air at 11 p.m. on Tuesdays. Also, in Monte Carlo, the same
subtitled program will move to 10:15 p.m. on Friday evenings early in 1984.
Mr. Armstrong's latest co-worker letter mentioned the need to cut TV in
Italy. We have now been able to renegotiate some cost reductions, making a
January 1st start again possible for this new Italian-subtitled program.
--David Hulme, Director of Media Purchasing