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PASTOR GENERAL'S
REPORT
TO THE MINISTRY OF THE
WORLDWIDE CHURCH OF GOD
VOL.5, N0.48
PASADENA, CALIFORNIA
FROM MINISTERIAL SERVICES
International News
DECEMBER 30, 1983
New Zealand Update Renewals of The PLAIN TRUTH and YOUTH 83 made up a major
part of the 6,000 items of mail received in November. Recently, the rate of
responses to the first renewal letter for The PLAIN TRUTH has been running
at around 45%. After the second, third and fourth renewals, the renewal
rate for the magazine has been reaching a very pleasing level of around 70%.
Renewals for YOUTH 83 are currently running at 55%. The renewal program for
The GOOD NEWS is now being instituted.
We've now received over 1,900 responses to the full-colour inserts adver
tising Tne PLAIN TRUTH we placed in 231,000 newspapers in October. Over 550
responses have come in from the June 1983 READER'S DIGEST ad, and we' re
looking forward now to the second READER's DIGEST ad in the December
issue.
Mr. Armstrong's latest semiannual letter will be in the mail the first week
of December, so the office staff is bracing itself for a big influx of
letters.
We're preparing for a very busy and eventful summer in other ways too. The
usual hectic time of planning for S.E.P. has a couple of added excitements
this year.
Mr. Herbert w. Armstrong is scheduled to be here in early
January to visit S.E.P. and speak to the brethren in both Auckland and
Wellington.
Mr. Armstrong's visit will top off anoth.;;r exciting summer
activity, "Ambassadors to New Zealand," a cycle tour O(ganised by the Big
Sandy P.E. Department. Faculty and students from Pasadena and Big Sandy,
as well as YOU members from the U.S.A., Canada and Australia will join with
local YOU members on this three-week tour.
To help provide for the many upcoming activities, the Eternal biessed His
Church here with a 17.5% increase in mail income for November, bringing the
year-to-date increase to 19.4%.
From Australia Income for November registered a most encouraging 29.2%
increase over the same month last year, bringing our year-to-date increase
to 12.2%.
Mail from interested readers came in steadily throughout the month and a
total of 16,935 letters were processed. Mail year to date is currently
registering a 12.5% decrease, primarily due to the drop in the number of
letters reaching us from Asian countries.
Measures introduced at the
beginning of the year to control the burgeoning growth of the Asian PLAIN
TRUTH subscription list have been effective and this has brought about a
corresponding drop in mail from the Asian area. For Australia our letter
count year to date is up 5.8%.