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audiences to the inside information concerning church doctrines and
practices. 7) I will be going on LIVE daily radio, beginning with a
Gospel Series from the Harmony as soon as our new Agency, Ed Libov
Associates, can line up some West Coast radio stations at 12:00 noon.
By these and other means (such as asking the agency to zero in on
the areas of the least PM activity for their first priorities in
placing new programming), we are really hoping and praying for
heightened PM activity in the months ahead! Please, all of you,
really renew your ZEAL in sermons, visiting, and WORKING in this
work; knowing that you, all by yourself, as an instrument in God's
hands, can have a powerful part in stimulating PMs in YOUR area, just
through the personal referral method! God's Church must be a GROWING
church, not only in numbers, but spiritually!
A..
-�.L�
P.S. Following is some good news about communicating with our new
advertizing agency:
MEDIA AGENCY TO COMMUNICATE WITH PASTORS We have spoken with our new
advertising agency, Ed Libov Associates, about the need for close
communications with each of you local church pastors regarding your
media needs and suggestions. ELA expressed the desire and willingness
to communicate with you to assure that your local coverage is the
best that can be obtained in your area. They have already established
a section of their organization to handle your requests and answer
your questions.
Ted Herlofson will forward any questions or requests which you write
on your Pastor's Weekly Reports to John Lundberg in the Media Division.
John's staff will transcribe this information onto a weekly report
going to Ed Libov Associates. You may also send special questions
or requests to John Lundberg. These will also be forwarded to ELA.
A representative of ELA will conununiate directly back to you to answer
questions and be sure that your requests are given the proper conside�
ration. ELA will also inform each of you in advance of any new media
activity or special media events in your area. They realize the
importance of each of you knowing in advance what is gong on.
All of these people are ready to go to work for you, so feel free
to get your ideas and needs to us so we can forward them to Ed Libov
Associates. They will do their best to fulfill our media requirements.
--Media Division
MEDIA SURVEYS The best procedure to handle field input on media was
the subJect of a recent meeting with Ed Libov Associates employee
Michael Cox, two representatives from the T.V. department and myself.
It was decided that quarterly or bi-yearly media surveys would be
sent to all pastors in order to keep our media representatives as
current as possible on field media needs and feelings.
The area coordinators will be involved in helping analyze area needs
and resolve questions and problems as they are able. Our T.V. Depart
ment will be responsible to collate and correlate the field media
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