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PASTOR GENERAL'S REPORT, JANUARY 18, 1985
Refresher Session No. 11
Now that all the dust has settled
And we're back at home again,
It is time for some reflections
on the "How" and "Why" and "When."
First, we want to thank you,
Mr. Armstrong, most of all,
Then the staff, for ceaseless efforts,
Making certain of our call.
There were true, inspiring lectures
How to keep our bodies pure,
Also how we can make our
Calling and election sure.
How a worldwide Work is thriving,
How it grows to bud and flower:
Only through God's help and Spirit;
Not by human might or power!
We gained deeper understanding
How to speak and give advice.
How to exercise our bodies,
To be balanced, music-wise.
International News
How to rear our little children,
How to deal with YOU,
Alcoholics, Homosexuals,
And the poor and well-to-do.
Legal matters we considered,
How to be a sport in sports,
How to love your mate in marriage,
Why the world's way aborts.
Working of the Holy Spirit,
History of God's True Work.
Why Ambassador Foundation?
Where do world's deceptions lurk?
'Mongst the beautiful surroundings
There was one thing plain to see:
It's for brethren good and pleasant
Living here in unity.
Now, it's up to us to carry
All this information through
To the brethren and disperse it,
So that they may profit, too!
Thank you, Sirs, for this refresher;
It was education, fun.
And already we are looking
Forward to another one.
From Mr. Carn Catherwood November, in spite of the fact that there were no
major advertisements, was a good period for incoming mail for the Italian
Department: 5,336 pieces. December, with the impetus of an ad in READER'S
DIGEST coupled with the beginning responses to our direct mail campaign,
broke all previous records with a total of 11,082 cards and letters re
ceived. November and December combined netted an average of over 500 re
sponses per month to the television broadcast, up from previous averages of
around 300. The two months also saw 7,049 pieces of literature being sent
out. By the end of the year circulation for the Italian edition of The
PLAIN TRUTH had reached an all-time high of 68,013.
We are continuing to receive responses to our fourth and largest READER'S
DIGEST ad, and are expecting a greater return than from any of the previous
ads. The ad, run in the December issue, is four pages in length, the third
and fourth pages being a fold-out from the back cover. READER'S DIGEST has
an Italian circulation of about one million, so we hope to pull at least
11,000 responses.
With our present direct mail "shot" of 200,000 letters (still in the pro
cess of being sent out), God has opened to us a new medium of advertising.
Each direct mail package contains a flyer (8-1/2" x 11") in the form of a
letter from Mr. Herbert
w.
Armstrong, which introduces the reader to The
PLAIN TRUTH and describes in four pages of text, with a few four-color il
lustrations, what the magazine is all about. Also enclosed is an attrac
tively designed response card (half of the mailing will have return enve
lopes for the response cards).