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circulation to over 3 million copies as soon as possible. The
"possible" depends, obviously, on two things: 1) the availability
of funds for expansion of our print order and 2) from my point of view,
as manager of the program, our collective ability as good stewards
to handle more magazines from a cost effective point of view. While
it is true that most areas do manage their Plain Truth allotments
very well, using careful placement and monitoring, Some areas and
individuals are lax and frankly are not handling things as they
should.
our position then in Publishing is that even if more funds were made
available right now, we would want a tightening up in the way in which
some areas are handling their allotments of magazines. Plus there
are other P.T. promotional programs we want to get into in addition
to newsstand distribu�ion. (See my conunents in September 5th Pastor's
Report regarding direct mail).
To help me improve our service and direction to newsstand co-ordination
teams, I have appointed Boyd Leeson, who has worked for some years in
Plain Truth Circulation. He will be responsible to me for Plain
Truth distribution which includes the Newsstand Department.
--Roger Lippross, Publishing Services
A VERY BUSY YEAR FOR MPC
1978 was a year of "growing pains" and changes in the Work, yet at
the same time, it was a period of accomplishment and achievement! Good
fruit has been borne as the Gospel has been preached and God's Word
has been made known to the world under Mr. Herbert Armstrong's reneHed
l�adership. Tremendous good is being accomplished in the lives of
many of the MILLIONS of people who are reached by all facets of this
Work every year!
It's almost staggering to realize that since Mr. Armstrong made the
first "World Tomorrow" program back in 1934, approximately one-half
BILLION pieces of literature have been mailed to people who have heard
our programs!
(This includes The PLAIN TRUTH and GOOD NEWS magazines,
booklets, Correspondence Course lessons, reprint articles, co-worker
letters, etc.).
We thought you would be interested to know that during the past eleven
months (January to November):
In the United States alone, we mailed out a total of 7.6
million PLAIN TRUTH magazines, and distributed an additional
9 million copies on newsstands.
1.1 million copies of the GOOD NEWS were circulated.
4 million pieces of gospel literature were distributed.
9 million letters were mailed.
730,000 Bible Corresponde�ce Course lessons were sent.
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