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Liam Nolan (Inte�national Editor} and Tony Vinter (Inte�national
Circulation Director} were interviewed on radio, T.V. and by the
press.
Following are excerpts of some of the press clippings:
QUEST believes there's lots of good in the world • . • .
Is it really possible to create a sophisticated magazine
that appeals to our best instincts rather ±han our worst-
yet doesn't sound like a dialogue between Mrs. Grundy
and Dr. Pangloss? LEditors Robert7 Schnayerson and LLia!!Y
Nolan think so, and they are backed . • •
Loy]
Herbert
w.
Armstrong, founder of the Ambassador International
Cultural Foundation. This aims at "strengthening mankind's
spiritual, mental and cultural resources throughout the
world."
. • • It is an entertaining magazine, even if it is all
about winners--Virginia Wade of Wimbledon, Seamus Heaney
the Irish poet, Robert Shaw, successful actor and writer,
photographer Andre Kertesz, premier danseur Peter Martins
. • • no losers, no Playboy pictures. Everything in the
garden is lovely, but no lovelies {TO THE POINT INTERNATIONAL,
Feb. 6,
1978).
Questin for the ood
ositive side of life-- . , • at the
launc �ng of the new magazine QUEST
78,
at the Heerengracht
Hotel on Tuesday • • • /they were trying to tell us? • . .
that the magazine is not pushing the seamy, negative, icono
clastic approach to life and people. But what is positive
and uplifting, revealing the best--not the worst--of people
and their achievements in all spheres of living . • • •
These days you've got to have a pretty strong reason to
launch a magazine when far more periodicals and newspapers
are folding rather than prospering,
But it is good that here is one that is staking its all
that there are millions who
t
ve had a belly full of all
the world's bellyaching and are prepared to read and buy
(most important of all) a magazine projecting those aspects
of our lives which are still wonderful, worth celebrating
and still excellent (Fiona Chisholm, THE CAPE TIMES, Jan. 19}.
We hope to end up with a circulation in SOUTH AFRICA approaching
20,000 by the year's end. The first issue looks like it will be
in the range of 15,000-18,000 (newsstarad and subscription copies).
Bob Fahey reports strong interest by South African advertisers. We
hope to be able to include these advertisers in the third interna�
tional issue.
In BRITAIN where a much larger promotion campaign introduced the
magazine, we have had excellent sales. Final figures will show a
circulation in the area of 90,000 copies for the first issue. (Since
some subsequent issues will not be so heavily promoted, sales will,
of course, drop.)
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