Basic HTML Version
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to.the subscription file in the English and French languages.
With ads running on into April, we're just;,at midpoint now of
this year's impact via the printed media. Our cost-per-res
ponse continues to run well below the commonly accepted level
of performance a�d once again proves there are many people
yet to be reached with God'sWord.
Monthly mail count continues to run well ahead of last year
due to heavy ad responses and active monthly renewal programs.
We continue to experience a very acceptable 65 - 751 renewal
rate which indicates a healthy viable and interested readership.
The renewal letters offer and highlight the Correspondence
Course -- now at an all time high enrollment for Canada. Co
Worker mail is also running at a higher figure than last year
and a most encouraging fact turned up just this week -- letters
to well over 100 persons were mailed, offering Co-
Worker status.
Individual involvement due to multiple offerings are flagged
for us monthly indicating those who may wish to be considered
Co-Workers.
The papers were signed Friday, January 27th: Baker Lovick Ltd.,
of Vancouver is now our Media Agency and will handle all the
electronic media buys for theWork in Canada. We have exper
ienced a fine working rapport with them over the last two
winter ad campaigns and look forward to good things from them
in the future. AWN article is forthcoming so details will
not be gone into here -- it's a breakthrough and only good
things can come from being able to work with close and personal
contacts within the electronic media field.
Income continues to hold up well but still lags behind budgeted
forecasts. We are at plus 4% over last year and the "hoped
for" 10% hasn't materialized yet.
MEMBER COPIES OF BIBLE HYMNAL PLEASE ANNOUNCE: A limited number
of Bible hymnals have been set aside for members interested in
having their own personal copy. There is a $3.00 charge to cover
the cost of producing each hymnal. All checks need to be made
payable to theWorldwide Church of God and kept separate from any
tithes or offerings being sent in. Requests can be sent to Worldwide
Church of God, Pasadena, CA 91123.
--
Ted Herlofson, Ministerial Services
Y.O.U. UPDATE Mr. Ted Armstrong was able to attend the regional
basketball and cheerleading tournament in Hershey, Pennsylvania last
weekend. Combining Sabbath services and a church social on Sunday
evening with this occasion, Mr. Armstrong's presence made all the
events more special. The youth set a superb example in sportsmanship.
Mr. Armstrong's sermon on true sportsmanship and right competition
inspired everyone to work hard and enjoy the weekend's activities.
The minister, parents and teens alike made comments to us about how
valuable Y.O.U. is to them. It has given our youth something in
which to invest their energies and exuberance as they resist the
trends of their peers in the world. Y.O.U. also helps the ministry
and parents to guide the young people in expressing God's way of
life.