Basic HTML Version
PASTOR GENERAL'S REPORT, September 5, 1979
Page 12
same month last year, bringing the year-to-date mail figure to 98.5% higher
than for the same period in 1978. We have so far received 49,000 items of
mail during 1979--already surpassing the amount received in the entire year
of 1978!
Income for July was 30.1% up on July last year, bringing the yearÂ
to-date income figure to a very encouraging plus 30.6%.
The major reason for the massive influx of mail over the last four months
has been our promotion of The PLAIN TRUTH and The Dilemma of Drugs by a
concentrated program of householder cards, newspaper and magazine ads, and
radio spot ads. This advertising campaign has now brought in over 28,000
responses, at a cost-per-response of $1.67. Most of these represent brand
new Plain Truth readers, bringing our current mailing list to 43,500--more
than double what it was just three months ago! All of these new readers
are receiving the special introductory edition of The PLAIN TRUTH, providing
them with an excellent introduction to the message we have to give.
We're happy to be able to report fine figures for church growth, too. With
the establishment of seven new churches in the outlying areas over the last
12 months, church attendance has risen by 44%. Baptized membership is up
by 8% since July 1979, and the number of co-workers increased by a pleasing
84%.
--Compiled by Rod Matthews, International Office