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PASTOR GENERAL'S
REPORT
TO THE MINISTRY OF THE
WORLDWIDE CHURCH OF GOD
VOL.5, N0.42
PASADENA, CALIFORNIA
FROM MINISTERIAL SERVICES
International News
NOVEMBER 18, 1983
From the Bonn, Germany Office During the month of October, God's Church in
Germany began the largest advertising campaign in its history. Ads and
newspaper inserts were placed in ten different magazines and newspapers in
West Germany, Austria and Switzerland. Over 28,000 responses have been
received to date. The ad in the October 24th edition of the weekly news
magazine DER SPIEGEL contained a glue-on card, and from this alone over
4,300 responses were received.
Ads were also placed in two leading national newspapers, FRANKFURTER
ALLGEMEINE ZEITUNG (F.A.Z.) on October 4th and DIE WELT on October 5th. Re
sponses from F.A.Z. reached a total of 8,628 by th� end
of
the month and
3,385 from DIE WELT.
By the end of November, two million newspaper inserts, in which The PLAIN
TRUTH is advertised in six different languages, will have been distributed
in West Germany, Austria and Switzerland.
This month we received 4,134
responses for other language editions of the magazine, which is 15% of the
total response. The breakdown is as follows: English--2,849, French--621,
Spanish--344, Italian--180 and Dutch�-140. These requests are forwarded
each week to the respective international offices for processing.
As a result of the advertising responses, our total mail for the month of
October was up 289% over October, 1982. At present
f
incoming mail for 1983
is up 15% over last year.
Report From N.ew Zealand Jesus Christ blessed His Work in this part of the
world mightily in October with a 66. 9-
% increase in income over October
1982.
Year-to-date income now stands at p..lus 19.6%.
During October,
230,000 ful 1-color flyers were placed in six :c:e9ional daily newspapers,
concentrating on areas of New 2ealand that are currently low in PLAIN TRUTH
penetration. We expect to add about 2,000 new PLAIN TRUTH subscribers as a
result of this promotion.
Also during the month we were pleased to have a visit from Mr. Bill More
land, a Senior Vice-President of BBDO/West, who works closely with Mr.
David Hulme on media arrangements for the Church around the world. Mr.
Moreland had very useful talks with our local advertising agency. Later in
the month, Mr. Hulme arrived in Auckland for talks with the agency, too.
Ideas being considered in putting together next year
1
s media plan for pro
motion of The PLAIN TRUTH in New Zealand include television spot ads, the
introduction of WATS-like facilities for telephone responses to the radio
broadcast, print advertising in newspapers and magazines, newspaper inserts
and a direct mail campaign.
u
PLAIN TRUTH subscriber circulation in this
ue to an advertising campaign starting in late