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PASTOR GENERAL'S
REPORT
TO THE MINISTRY OF THE
WORLDWIDE CHURCH OF GOD
VOL.6, N0.37
PASADENA. CALIFORNIA
FROM MINISTERIAL SERVICES
International News
AUGUST 31, 1984
Update From London PLAIN TRUTH circulation in the United Kingdom and Eire
has already reached the 1984 end-of-year target of 150,000, and will rise
further before year's end. Circulation for July is 72% above July last
year.
GOOD NEWS circulation is up 15.4% over July 1983, and a promotional program
is planned in future issues of The PLAIN TRUTH. It is Mr. Armstrong's wish
that The GOOD NEWS be offered to all PLAIN TRUTH subscribers who have re
newed their subscriptions at least twice. This will result in a major in
crease in circulation and, hopefully, in donors and co-workers.
Mail income for July showed a 15% increase over July 1983, bringing our
year-to-date increase to 7.3%. July was the second best month ever for
mail.
Scandinavia: The Norwegian language PLAIN TRUTH circulation has just topped
16,000. The combined English and Norwegian circulation in Scandinavia cur
rently stands at just over 27,000, 11% above last month's figure, and is
continuing to grow towards our end-cf-year target of 35,000.
Good re
sponses have been received to literature offers, with particular interest
being shown for THE UNITED STATES AND BRITAIN IN PROPHECY.
From Canada July was an exciting month for God's Church in Canada, although
tinged with a little disappointment. The month began with the Vancouver
Church and office being host to the fifth annual national track meet. All
the participants and coaches toured the office on July 5th.
The office
staff enjoyed the opportunity to meet and fellowship with young people from
all parts of Canada.
During July, Messrs. Colin Adair, David Hulme and Bill Moreland (the latter
is Senior Vice-President for BBDO in Los Angeles) met with representatives
of Baker Lovick, our media agency, to discuss updates in the media area.
Upcoming spot ads on television for The PLAIN TRUTH and our current radio
situation were r�viewed. A number of radio stations which have not been
producing will be canceled soon, saving several thousa�d dollars this bud
get y�ar. This money will be used in other ways tor spreading the Gospel.
The decision was made to run more direct mail ads in i�u�ust and September.
After the Feast we will have, once again, a newspaper insert campaign. Cou
pled with the newspaper inserts will be a pilot program to be tested in Win
nipeg. A 30-second TV ad will be run for a five-day period directing
the
viewers to the insert in their local newspaper(s). If this program is suc
cessful, we may expand it into other cities.