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PASTOR GENERAL'S REPORT, AUGUST
31, 1984
Mr. David Hulme also brought with him some exciting news. The door has fi
nally opened for us to rent display islands in airports starting in Septem
ber. We will have display islands in the Vancouver, Calgary, Toronto and
Montreal airports. Careful monitoring of response cards will enable us to
measure the effectiveness of these outlets.
The disappointing news this month was the rejection by Canada Post of our
application for second class mailing privileges. We are in the process of
appealing this decision and are now awaiting an answer to our appeal let
ter.
Income for July was a plus 9.3%, bringing the year-to-date increase to 13%.
From the Spanish Department
Ads are now slated for several issues of
READER'S DIGEST in the months ahead. Two-page spreads with a return reply
card will appear in the Iberian (Spain) edition (circulation
410,000)
in
September and December. A two-page ad without a card will be placed in the
October Peru edition, which has a circulation of
40,000.
Also, a two-page
ad featuring the SEVEN LAWS OF SUCCESS booklet in Portuguese will run in the
Portugal edition (circulation
165,000)
in October. Between
9,000-14,000
response3 from these four ads are expected. To date,
18,900
responses have
been received from ads placed last year in editions of READER'S DIGEST ap
pearing in Mexico, Spain, Portugal and Venezuela.
Mr. Herbert Cisneros conducted Bible lectures May
19-20
in the Camino Real
Hotel in San Salvador, El Salvador. A total of 397 (13.3% of those invited)
attended. Mr. Cisneros said that the audience was well educated, evidenced
by the fact that 70% were from the professional class.
The next weekend, May 26-27, Mr. Cisneros gave PV Bible lectures in Guate
mala City, where the El Dorado Hotel was host to
503
new people. Mr. Cis
neros noted that about half of those in attendance were from Protestant
backgrounds, the other half Catholic.
Some 270 requested future Bible
studies, which begin this month.
Approximately
4,600
miles (7,
40O
kilometers} southeast of Guatemala, Mr.
Alberto Sousa conducted four Bible lectures in Bahia Blanca, Argentina.
Forty-eight new people attended, and
34
of those wanted to attend future
Bible studies. Turnout was six percent of those invited and was probably
adversely affected by wildcat postal strikes, which delayed delivery of the
invitation letters, and by the cold, windy weather. Mr. Sousa said that
most of those who attended were either current or former students of the Bi
ble correspondence course.
Mr. Mario Seiglie, pastor of the Santiago, Chile Church, recently completed
a series of eleven follow-up Bible studies for those attending his May PV
Bible lectures. Thirty-five people were still interested after these stud
ies, and 12 of those are attending Sabbath services.
Seven more Bible lectures are scheduled through the end of the year for Ar
gentina, Honduras and Mexico. A total of 1,463 new people have attended a
PV Bible lecture this year. We expect this number to double after the
above-mentioned lectures are conducted.