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PASTOR GENERAL'S REPORT, FEBRUARY 21, 1986
• Seasonal Changes
Statistics have shown that we receive a higher number of responses
during the winter months than during the summer. There are several
reasons for this. Throughout the warm, summer months people travel,
take weekend trips and enjoy more outdoor activities.
Therefore,
they tend to watch less TV.
This is the primary reason the major
networks show reruns.
By contrast, people tend to stay indoors
during the cold, winter months and watch more TV.
• Competition from Heavily Advertised TV Specials
When competing networks run popular special programs and events that
have been heavily advertised, such as the Superbowl or a dramatic
miniseries, some of our potential viewers are drawn away.
As a
result, our audience could be reduced by several percentage points.
--Richard Rice, Mail Processing Center