Basic HTML Version
PASTOR'S REPORli
PUBLISHED BY THE WORLDWIDE CHURCH OF GOO
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NO. 2
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PASADENA,
CAUfQRNIA
NOVEMBER 14, 1977
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MONIES TO BE REALLOCATED FOR MEDIA TIME BUYING As instructed bv Mr.
Lfarner Ted Armstrong, the F1.nanc1.al Off
ice
has
on·ce
again embarked
upon
a
program to find additional monies within our disbursement
budget to be allocated to the media time buying budget.
'I'his is one
task that we find very enjoya;-Jle as we
can
appreciate the need for
media coverage in each and every one of your church areas.
Media coverage over a period of years has been the benchmark for
measuring our growth. As the media 9oes, so goes the income. This
can be proven historically by our
statistical
records. The more
media time we can buy, the more responses (white mail, PMs, etc.)
are generated; thus a greater number of people are added to the
donor, cc-worker, and member categories whom we can work with.
It
is a chain reaction and the first link in the chain is media time
buying.
We will be endeavoring over the next few months to free up at least
one million to one-and-a-half million dollars to reallocate into
media time buying. Hopefully, before long we will be able to see
some really positive responses. Income is still holding at approxi
mately a 10% increase on the fiscal year.
--Ray Wright, Financial Affairs
MAIL CON'l'INUES TO PICK UP The mai.l has picked up again after the
October lag. One major reason for this increase is the good response
to Mr. Ted Armstrong's special letter offering the membership his
new book, The Real Jesus. After only twelve days, approximately 34%
of the Church membership hcu£eholds have already requested the book.
In the Subscriber Development are2. of MPC there is also good news
for this week.: the lat.est "Make New Co-Worker" letter to donors has
received a 31% ::::-csponsc.
(The MNC three-letter series is
sont
to
donors asking them if they wish to receive Mr. Armstrong's Co-Worker
letters and have an even more involved part in this Work as Co-Workers).
T'.nis present response reflects 2,094 donors who wrote to us and asked
to be put on our co-Worker list. This 31% response was the highest
MNC response recsived so fa.r.
--Richard Rice, Mail Processing
FOURTEEN NEW TV PROGRA."!5 for this season have now been taped. The
first 6 h�ve already been aired, and the remaining 8 of this group
will be aired through the first or second week of January, depending
on the station. The programs yet to be aired range from strictly
biblical subjects ("Bible Misconceptions, " "The Real Jesus," "What
Is a True Christian," "Marvels of Creation") to social and political
is.sues ("The Love Bugs, " "Onr Lonely Society, "
"Reign
of Terror, "
"Egypt Under Sadat") which 0.r. Ted Armstrong discusses in the light
of biblical principles and prophecy.
--John Lundberg,
TV Product.ior,